IDEA GENERATION cover image

Marc Eckō Built A Creative Empire, Almost Lost It All, + Came Out On Top

IDEA GENERATION

CHAPTER

The Pastell Echo Deal Never Happened

Kanye West said he was going to do pastel through complet, I mean through echo. The G unit office is getting emptied out on a Saturday afternoon,. felt like relatively overnight. What exactly happened in that 2007 to 2008 period that the business jumped off the rails? Oh, there were so many things that happened.

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