Why simple data and smart metrics are the winning revenue combo
Reveal: The Revenue AI Podcast by Gong
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Balancing Process and Data in Revenue Operations
This chapter explores the essential interplay between process and data in revenue operations, debating whether processes should be established before or after data collection. It emphasizes the need for a flexible approach that allows for both structured data management and the creative autonomy of sales teams. The discussion highlights the importance of consistent data for analyzing key performance metrics and the necessity of clear processes to drive sales success while managing accountability.
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