The Role of Shared Goals in Group Motivation

Shared goals are such a powerful in-group motivator. They also give people an opportunity to not just be an in-group but also it increases their sense of certainty and control. Do you think that there is a continuum? It's obviously not just binary that you can be very out-group or slightly out- group or very in-group. Is it a quanta? Is it in stages or is it a natural continuum? That's a great question. By and large, it really does seem to be a bit more all or nothing than you might imagine. There's so many things that humans do in shades of gray.