3min chapter

On Brand with ALF & Rory Sutherland cover image

Who Gives a Crap? Simon Griffiths tells Rory why he does

On Brand with ALF & Rory Sutherland

CHAPTER

How to Tell Your Story in the Age of Ethical Consumption

We're about to have the beyond-meat, oatly kind of version of ethical businesses in the decade ahead. There are some pretty amazing opportunities out there for customers but also for brands to play in that space. We talk a little bit on the packaging about, you know, the impact, but in a relatively light-hearted way. And then usually twice a year, we do a bigger sort of impact-deep dive, which is on our website and through social media and email channels.

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