The Innovators Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas
New Books in Economics
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The Differences Between Design Thinking and Behavior Economics
I like what I'm hearing and it sounds a little like design thinking or behavioral economics. So where does your work fit in with these other disciplines? What are the similarities and the differences? Well, you're exactly right and I'm glad that you phrased the question in that way because one of the reasons why a business hypothesis is different than a scientific hypothesis is that you want to incorporate a design thinking sensibility into it. You want to respect the tenets of behavioral economics and understand how people, as people, might respond to an offer, to a presentation, to an experiment. "Collaborative design of experiment" is the way that business enterprises should go forward," he says.
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