Brand isn't dead, the 95:5 rule & why AI is B2B's most powerful painkiller - Jon Lombardo and Peter Weinberg
Uncensored CMO
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Startups and Creativity: A Balancing Act
This chapter explores the journey of a growing AI marketing startup, blending anecdotes of personal and professional challenges in the startup world. It emphasizes the unique advantages that small brands have in terms of creativity and risk-taking, particularly in their marketing efforts. The discussion also highlights the importance of character branding and distinctive visual elements in engaging audiences and competing against larger corporations.
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Transcript
