Dr. King's Curious Questioning of Fund Managers

Dr. Bronwyn King is a cancer oncologist who spoke to pension fund trustees about their tobacco investments. She said she had no expertise in finance, asset allocation or fiduciary duty. But what she did was just be curious in the kinds of questions she asked and more importantly how she went about asking these questions. Marcel: By framing her questions through this, Dr. King helped connect the trustee to the emotional elements of a very rational profession.