How Important Is Having a Personal Profile and Social Media to All of That?

I would say that it's going to get harder and harder and harder now, especially with AI to get cut through in a noisy marketplace. However, you don't need to. I just did a partnership with a guy who's got a couple of million followers to be a brand ambassador. And that is a no money down deal where once that attention that he's got can come over to us and we can monetize that attention, we can pay back some commissions. In some ways, it's actually almost a strength to not have a personal brand because you can go and do deals with five people who do. You can actually not compete with them.

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