I think what was so brilliant about this is not coincidentally the simplicity of it, but you break this down into a couple of different actions which are defined, start, simplify, progress, pace, and effortless results. And then you talk about learning and automating, which that's another big one for me. But let's say, for example, somebody listening to this is planning out their day. Hands down the number one problem that I kept coming back to over and over again when we did surveys for our email list was every year ago, I'm dealing with information overload,.