Being a good listener can make all the difference when it comes to your business's bottom line. "I know my book two weeks notice would not have hit the New York Times bestseller list if I hadn't strongly emphasized the importance of listening," says entrepreneur Hobie O'Brien. If we don't get quiet and listen to what our community or potential customers are actually saying and asking for, how will we ever gain insights into their problems? 'You've heard me say that you've got to meet your community where they're at,' she adds.