Episode 192: #191: Bryan Gray of the Revenue Path Group — Moving Past Problems and Creating Priority with Your Buyers
Sales Leadership Podcast
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The 30 Second Commercial That Builds Trust
The 30 second commercial to build trust is all about a connecting to the primitive part of the brain as quickly as possible. Have your sales team line up or around the zoom room and have them, in 30 seconds or less, share the compelling reasons why a prospect talk about this. It's crucial when you're reaching out to someone who is not ready to buy anything. And i'd like to work wen talk to every single one of your sales leaders on there. Because, rob, i think they're all like you. We're all facing the same challenge, but from a resource perspective.
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