This chapter explores the critical elements of the VISM framework—video testimonials, impactful imagery, SEO, and customer reviews—as essential components for business success. Through success stories of Give A Derm and Grill Blazer, it demonstrates how a comprehensive strategy across various operational areas can significantly enhance visibility and sales.
Clay Clark is the former U.S. SBA Entrepreneur of the Year, founder of 6 multi-million dollar companies, Forbes Contributor, author of 13 books and host of 6-times iTunes chart topping podcast.
Top 3 Value Bombs
1. Without vision people perish, Without VISM your business will perish
2. Growing a business is like building a symphony and when you build all these things together, you can create a beautiful sound, a beautiful success.
3. You Must Measure What You Treasure, and You Will Slack Where You Do Not Track.
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