The Easy Wins Don't Happen From Just the Content, Right?

I am a SEO. So my content is king. I'm not very focused on social. As soon as I buy a site, I'm hiring on our work. That's my platform to get my dedicated writers. And then optimization happens post after that. But the easy wins doesn't happen from just the content day one because it takes time,. It's from the existing content, existing traffic, monetizing that better with affiliate links or display ads or video ads.