Strategies for entering new industries, Acquiring distressed agencies for market entry, Challenges and pitfalls of taking equity as compensation, The use of NPS feedback to improve agency performance, and more
Marketing School - Digital Marketing and Online Marketing Tips
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Navigating the Acquisition of Distressed Agencies
This chapter explores the changing market multiples for acquiring distressed agencies, particularly emphasizing profit multiples over revenue for smaller firms. The discussion highlights strategies for making beneficial offers to struggling business owners and invites listener feedback for future improvements.
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