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The Importance of the Desire of the Object
M mimetic desire means that you exclusively desire something for how it impacts your being and not for the object at all. But I thought that Gerard's point is that the only objects we desire for themselves are water, shelter, sex, and food. It's implausible to say that when we're buying a car, the experience, the object itself does not matter at all. The arc then, towards authenticity, is building up enough experience of the object so you can desire it for its own sake and be less concerned with what it says about you.