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18min chapter
Hinge: Justin McLeod
How I Built This with Guy Raz
Rebuilding Hinge: From Hookup to Heartfelt Connections
This chapter explores the pivotal relaunch of the dating app Hinge, focusing on the shift towards fostering meaningful relationships amid evolving user demographics. It highlights the challenges of transitioning from a free to a premium model while emphasizing user engagement through thoughtful design changes. The discussion culminates in Hinge's acquisition by Match Group, reflecting on the strategies that led to its revitalized success in the competitive dating market.
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