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Jill Lepore on Elon Musk's imaginary world
The Gray Area with Sean Illing
The Packaging of Elon Musk
Elon musk has become this transcendent public figure. Is it about him and how he's packaged and sold himself, or is there something about us that made him the perfect face of all this? I think it was a public relation strategy of tesla early on when mos assumed leadership of the company,. That instead of advertising, which tesa really does not do, they would promote the product by promoting the idea of ilon musk.
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