A Deep Dive Into Native Advertising with Sharethrough Founder, Dan Greenberg
Marketing Trends
00:00
Optimize Your Ads
If the message itself doesn't spark any human reaction, if somebody looks at your banner and goes, huh, what? I don't get what that even means. You might see some performance through like view through attributions or click through attributions that seem on paper or seem through an Excel spreadsheet to perform. But it's funny how often you'll actually go to moat.com, maot.com and type in any brand name,. And you can just see their banners. So yeah, to your point, the message is critical. There's a lot of advice about what types of messages work, especially in this day and age of COVID.
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