This week on the Kreatures of Habit Podcast, Michael Chernow sits down with digital marketing expert John Sampogna, co-founder of Wondersauce, to unpack what’s really working in digital advertising, brand storytelling, and scaling DTC businesses in today’s fast-moving landscape. They cover everything from TikTok strategy, Connected TV, and content that converts, to how DTC wellness brands can win in a crowded space.

Tune in as the two explore:

What’s working in digital marketing right now: It’s more than just trends and “going viral.”

John's biggest brand win and how it happened

Let’s chat TikTok: Is TikTok worth the hype for marketers?

How to build a successful DTC wellness brand: What steps to take and what actually moves the needle

Might not be sexy, but it works: Why Connected TV advertising is underrated

The power of brand storytelling in customer growth: Why you need to be more than your product

This is vital to your success: Why founders need to master the art of balance

Whether you're a founder, marketer, or content creator, this episode is packed with real-world insights and actionable tips to grow your brand. Be sure to subscribe for weekly chats with industry experts and thought leaders. See you next week, Kreatures!

TIMESTAMPS:

1:10 What’s working in digital marketing right now

13:00 John's biggest brand win and how it happened

25:13 Let’s chat TikTok

32:37 How to build a successful DTC wellness brand

38:10 Might not be sexy, but it works

48:07 The power of brand storytelling in customer growth

52:20 This is vital to your success

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