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The Ultimate Guide to Online Attribution with Scott DesGrosseilliers
Perpetual Traffic
How Do You Reverse Engineer Your Attribution?
We looked back to see the clicks that closed the sale, which was email and SMS a lot of the time. But then we're like, how did you get an email or SMS? What was paid traffic that got them there and nurtured them along and kept it on the radar? So how do we, which touch points there do we use? We looked at what made them get into the CRM to begin with because that's a big conversion. And then you fill in the blanks. That's actually the only way you could do it, right? Because otherwise there's just too much information to sift through.
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