Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

Mark Ritson: How to Grow a Company From Nothing

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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Don't Create More Than One Brand

"The brand game doesn't really get going for about four or five years," he says. "For every dollar a small, little brand spends, the big brands spending the same dollar has an 18 times multiple because they're already big." He adds: 'If you do good long, you can't do good short... They don't exist'

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