This chapter explores the significance of the rebranding of Bed Bath and Beyond in Canada and the US, including the customer experience on the new website, the use of coupons and promotions, the bricks and mortar strategy, and their focus on an asset light business model. They also discuss the expansion of product options and their optimism about reversing falling revenues.
Bed Bath & Beyond CEO Jonathan Johnson discusses the launch of the new Bed Bath & Beyond.
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