5min chapter

The Indian Startup Show cover image

Aruna Chawla, founder of Salad - A FemTech startup building wellness for women & disrupting the face of a $100bn + global industry.

The Indian Startup Show

CHAPTER

Salad Condoms: An Entrepreneur's Journey

Salad condoms started as an experiment that I wanted to conduct to understand and you know how folks in India access sexual wellness. We ended up selling about 20,000 boxes of condoms from our Shopify web store in the first two months without any pain marketing. This came after almost a year and a half of intense research into how women in India actually access health care all throughout. It was more of an accidental entrepreneurship for me now surely but there is so much potential to prevent you from getting hurt itself right? The space that we're in with hormonal health we are focused very intentionally on the moderate and languishing conditions of health.

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