Fire Nation - Is Competency Creating Conversation?

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i find that really interesting. When we see news coveradge, you know, there's like an independent third party there. And so when you're probably not getting benefited in in any direct way by talking positively about a product or a service or a company. So what we're trying to do when we try to build companies for free is to have your customers do it for you. But that story has to be something interesting, because they want to tell their friends an interesting story.

Jay Baer is the founder of Convince & Convert and a 7th generation entrepreneur. He is the author of 6 best-selling books, including Talk Triggers. He is also the founder of 5 multi-million dollar companies and a Hall of Fame speaker.

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