#307-INFORM Consumers Act - What Every Seller Must Know to Prevent Account Deactivation with Chris McCabe
Wizards of Ecom
00:00
The Risks of Reselling and Having a Brand
A lot of sellers who are still doing both. They have a reselling account and they have a brand. Legitimate business need is the bedrock of the policy for multiple accounts. If you're just taking whatever it's cheap, it's like it's going well with your brand and you just find out, hey, this product actually was stolen. So actually, that's like bigger risk on your brand.
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