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#144—Gina O'Connor: Building Your Company's Innovation Competencies

Outthinkers

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Innovative Strategies for Market Development

This chapter explores the distinction between inside-out and outside-in strategies for market space development, stressing the importance of collaboration and partnership in driving innovation. It emphasizes the need for companies to invest in market infrastructure alongside technological advancements, and explores workforce adaptability in the face of disruptions. Through case studies, the discussion highlights the significance of leadership in nurturing a culture of innovation and supporting talent development for sustainable growth.

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