direct response marketing is an amazing skill to learn, because it teaches you how to hook a human in the few seconds that you do. But i don't think it needs to be in every frican emal that you write and every frikan piece of copy add that you put out there. Many people have these twelvemonth windows where they have to make as much money as they want - but what will my emeles look like ten years from now? I've done research with a lot of sass companies now, and like, they didn't even know that they need ema marketing. So that means no one's pitching them. Because if you ask any comerse brand
When you’re an agency founder in your 20s pulling in the kind of revenue Cardinal is, you’re doing something right. Cardinal shares his secrets on growing and scaling an email agency.
Daniel and Cardinal dive into conversation exploring his non-traditional path into copywriting, an obsession with learning the skill inside and out, and why he’s giving his agency time and space to grow like a startup.
You’ll also hear why one bad hire can ruin business, why Cardinal sets time aside to write every morning, and why he’s not a fan of direct response marketing.
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