AO - let's go - with John Roberts founder of Appliances Online
OnBD with ALF
The Power of Branding in Consumer Experience
This chapter discusses the significant role of branded merchandise in shaping consumer emotions and experiences, stressing the importance of authentic branding over viral marketing tactics. Through personal anecdotes, the speakers highlight the long-term value of genuine consumer engagement and strategic sponsorships in a competitive marketplace. Additionally, they explore consumer behavior in the appliance industry, focusing on the economic and emotional aspects that drive purchasing decisions and the implications of customer satisfaction during economic challenges.
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