Building a Delightful Product for Small Businesses

Payroll was sort of the wedge that you used to expand into the rest of that area. Exactly. So can you tell me a little bit about what is a delightful product and why that matter for you guys specifically? Yeah, totally. I feel like when you sell software to small businesses, one thing it's important to realize is that small businesses really think many times like consumers,. They just want to make sure that they buy something good. And so there's a lot to learn from consumer products of how you design and build your software.