The Product Boss with Jacqueline Snyder cover image

452. How to Clarify Your Story So Customers Will Buy with Dr. J.J. Peterson of Marketing Made Simple

The Product Boss with Jacqueline Snyder

00:00

How to Keep Your Candle Business Going

A lot of times from marketing and for physical product based business owners, they're not sure then how to keep it going. What you're looking for, especially say in a market that is candles that feels very saturated, I could go to CVS and get a crappy candle in a, you know, in the glass vase or I can buy something different. The story you want to tell and more importantly, and this is the nuance piece, the stories you want to invite people into.

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