The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

April Dunford on Marketing Strategy and Positioning Yourself to Win

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Is Your Customer Getting Sick of It?

Marketing is repetition. It's not just like, well, we read april's book and we did it,. Like, do you have weeks and months and years of this message in markag in s different forms? So the flexibility thing, that's a feature, but you need to be able to take that feature and say, here's why this matter's for your business. That bit is actually between the feature and the people that care a lot about the feature. And make sure that you're targeting every start-up with exactly the deal they are looking for. You've got to teach me the value of that, cause if i don't know that, then you just say

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