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19min chapter
This Singing Couple is Making It by Diversifying their Business and Writing Great Songs
The New Music Business with Ari Herstand
Navigating Influencer Marketing and Music Promotion
This chapter explores the management of influencer marketing campaigns tailored for music promotion, focusing on influencer selection and budget considerations. It highlights the duo's experiences with music labels post-viral success and discusses the complexities of licensing deals and diversified revenue streams in the evolving music industry. The speakers also reflect on the impact of social media, showcasing how persistence and strategic marketing contribute to a song's ongoing success.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode