How to Be a Successful Social Media Examiner

Sally Kohn: I want to play with this on the fly with you a little bit. If I take my company, social media examiner, obviously we've got social marketing,. We also have content marketing and social strategy. There's two other categories there. One of them could be entrepreneurship because I'm a serial entrepreneur. And another one might be web three, because I'm exploring the future of social marketing. She says at the end of the day, it's entirely up to you; you're the only one that really knows what's going to fit into your brand.