A New Way To Think With Roger Martin
CFO Bookshelf
What Is True and What Needs to Be True?
An strategy is not what is truean what would have to be true. The fact that we want something does not make it more likely that we will get itright. If you try to be happy, you're gain n miserable. Don't try o to increase shareholder value. Try to run a great business and guess what'll happenriht, you'll have people will ship you enough money that your shareholders will do just fine.
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