Hidden connections that transcend borders and defy stereotypes | Aparna Bharadwaj
TED Business
00:00
Introduction
Ola: I have a goal of visiting at least 10 countries every decade. He says the countries he's visited are so different on so many dimensions. But when he gets the chance to dig a little deeper into the people in the region, he finds himself noticing that there's so much we have in common. Ola talks with consumer strategist Aparna Baradwaj about how seemingly different consumers are more similar than you might think.
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