Zones of Discontent - The Market Does Not Want What You Want

There is always an opportunity to launch a product or attack an incumbent where you find zones of discontent. There is an allet offering something the market does not want. We have seen a very classic example of this recently with jase champagne and hippop cristal. And of course, he's come full circle now that alv m h, the celebrated french luxury brande company, has now decided to partner withhim to grow his epop inspired champagne brand.