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#42 Selling UX research to stakeholders

Honest UX Talks

CHAPTER

How Much Money Do You Need for the Research?

Not every company feels like they have mental space to look into something new and different in their organization if everything is moving don't touch it because you can break it. I often see people leave if they see there's no chance or not many like perspectives to change things rapidly. Different stages in the design process require different research efforts, some stages are riskier than others so especially if you're going in a new field that you don't understand maybe the client doesn't understand very well  it hasn't been explored. How much knowledge is there in the collective in the team everywhere? You need to know how much adverse effects your work has had on other people’s lives around the world

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