#434 What is Mindshare? (Secret to B2B Marketing Success)
Breaking B2B - B2B Marketing & Demand Generation Podcast
Building Community for B2B Growth
This chapter explores the strategic decision to foster community engagement as a catalyst for growth in B2B marketing, highlighting insights gained from customer interviews. It also emphasizes the integration of mindshare into content strategy and discusses the challenges of measuring its effectiveness alongside pipeline results.
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