The MCU and Black Panther

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The MCU has grown at an exponentially greater reach, but it hasn't become disnified in the old Times Square sense. When done properly, a company like Disney can treat acquisitions like assembling their very own Avengers Squad. You should be able to tell Black Widow apart from the Hulk. Ultimately, they operate under one banner, even if he isn't named Bruce and work together toward a larger goal.

For any distinctive brand or business, it can be a challenge to expand reach without diluting what makes you special. No one has a keener understanding of this issue than Bob Iger, executive chair and former CEO of the Walt Disney Company. In this special two-part episode, Iger takes us through how he supercharged the House of Mouse while acquiring Pixar, Marvel, Lucasfilm, and 21st Century Fox. The trick, he explains, is setting up a diverse ecosystem that preserves the culture, methods, and core talent of both old parts and new parts – and fitting them together in ways that make everyone more successful.

Read a transcript of this interview at: https://mastersofscale.com/bob-iger/

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