How to Market a Product That Is Around Connection

We're taking a break from recording for the end of the year, so here's one of Jillian's favorites from 2022! Enjoy, and Happy Holidays!

#043 Connecting people is valuable. So why are community builders burning out and not making enough money to get by? Today’s guest, Tatiana Figueiredo, teaches people how to scale communities into profitable, sustainable businesses while avoiding burnout and sleazy sales tactics. This conversation was a blast and we covered a lot of ground. You’ll learn about the three levels of connection you need in a community and how to balance them out. We put our psychoanalyst hats on and talk about childhood experiences and how they might lead to an interest in bringing people together. We also dissect the freemium model for communities and why, most of the time, it fails. Show notes and more at SmartPassiveIncome.com/cx043.

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