AB Testing Secrets: Unleashing DPA & Multivariate Power | Dan Pantelo | Marpipe
Adspend with Ash Melwani and Rabah Rahil
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The UGC Is Dead Trend
Google search volume for UGC ads has gone down 46% over the last three months. There's not a really good place to invest right now, I think in UGC because the good creators have overpriced themselves and the bad creators are just a waste of money. And so there's not anywhere that you can really plant your money other than giving it to Dan and setting up a damn feed and starting to print some more money.
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