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185: Essential Tech to Run a Practice in 2023 with Gordon Evans

Business of Architecture UK Podcast

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BIM Is a Double-Edge Sword

The best function I found in a CRM was not for a database or whatever it kind of is but sending emails in bulk. We used to send out an email thing like MailChimp and we used to get open rates of like above 70 percent which is just amazing. But over the years you just saw it dwindle dwindle dwindled because all the gmails and such they filter it all out, goes into another kind of column somewhere that you don't open so I'd be kind of careful with those MailChimp things. If you can do something way quicker and more efficient and on the ball then people think you're efficient  because you are. It's all about saving

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