Adding Sales to a Scaling Product-Led Business | Kristen Habacht, Typeform
Growth Machines: Combining Product-Led Growth and Sales
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Aligning Sales and Product in Growth Strategies
This chapter examines the interplay between product-led business models and sales strategies, particularly for large enterprises. It emphasizes the necessity of collaboration between product and sales teams to enhance customer experiences while allowing for self-service purchasing. The discussion also highlights the challenges and opportunities in aligning sales incentives with a self-service approach, advocating for continuous experimentation to optimize customer value.
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