Navigating Customer Decision-Making in a Product-Saturated Market

In this episode, Christian sits down with SVPG founder Marty Cagan to discuss how AI is changing product management. They lay out why the role is becoming more complicated and more important, and they share practical advice for preparing for that future. 

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Today’s discussion unpacks:

• Examples of AI making product management more complicated 

• How AI impacts different types of product risk 

• New dynamics between PM, design, and engineering 

• What to do if you’re on a feature team or lack a strong product leader 

• How to future-proof your PM role 

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Relevant SVPG Content on AI and Product: 

• A Vision For Product Teams: https://www.svpg.com/a-vision-for-product-teams/

• AI Product Management 2 Years In: https://www.svpg.com/ai-product-management-2-years-in/

• Coaching AI – The Impact on Product Teams (podcast): https://open.spotify.com/episode/4SEoYfq6w2EbiQ9LUnNWSB?si=4ca3358af34a4c52

• Creating Intelligent Products: https://www.svpg.com/creating-intelligent-products/

• Disruption and Denial: https://www.svpg.com/disruption-and-denial/

• INSPIRED in the Generative AI Era: https://www.svpg.com/inspired-in-the-generative-ai-era/

• Product, Design and AI: https://www.svpg.com/product-design-and-ai/

• Team Autonomy and AI: https://www.svpg.com/team-autonomy-and-ai/

• The Era of the Product Creator: https://www.svpg.com/the-era-of-the-product-creator/

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References:

• Coaching Product Sense (podcast): https://open.spotify.com/episode/7xBsFO7zrZPD4Cj0GdgDuA?si=4df04f177f0c4fe8

• The Four Big Risks by Marty Cagan: https://www.svpg.com/four-big-risks/

• Product Risk Taxonomy by Marty Cagan: https://www.svpg.com/product-risk-taxonomies/

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Where to find SVPG:

• SVPG’s new book, TRANSFORMED: https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/

• Other books: https://www.svpg.com/books/

• Articles: https://www.svpg.com/articles/

• Workshops: https://www.svpg.com/

• Videos: https://www.svpg.com/videos/

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Where to find Christian Idiodi:

• LinkedIn: https://www.linkedin.com/in/cidiodi/

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Where to find Marty Cagan: 

• LinkedIn: https://www.linkedin.com/in/cagan/

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Timestamps: 

(00:00) Intro

(00:35) Why AI makes PM more important and complicated

(03:50) Feasibility risks in AI products

(06:29) How collaboration with tech leads is changing

(08:16) New dynamics between PM, design, and engineering 

(11:08) Emerging design patterns

(13:08) Who owns trust in AI products?

(14:14) Value risk and the AI label rush

(17:26) How to win customers in a crowded market

(20:21)  Viability risks

(22:26) Regulatory compliance challenges

(26:00) The skill that future-proofs your PM role

(28:01) How to build product sense without a strong product leader

(29:36) What to do if you’re a PM within a feature team

(31:05) Closing thoughts

(31:44) Where to learn more from SVPG

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Disclaimer:

While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/

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Production:

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