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S7, Ep2 How to Fail: Malcolm Gladwell

How To Fail With Elizabeth Day

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Introduction

Malcolm Gladwell is the author of six best-selling books including The Tipping Point, Blink and Outliers. As a young man he was rejected by every advertising agency he applied to. These days he's a staff writer on the New Yorker. His latest book, Talking to Strangers, was a Sunday Times top ten bestseller. He talks about why humans have a natural assumption to trust other people and what this costs us.

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