The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#75: Revenue Operations (RevOps) Deep Dive - Why B2B Marketing Leaders Need To Partner With RevOps To Win

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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The Importance of Automation in Ops

Zapier has a subscription-based revenue model. The RevOps team at Zapier is focused on efficiency, conversion rates and centralization. Dap: I'll also just talk briefly about top trends that everyone in ops or even in marketing should be thinking about. He says it's going to be super important to really pay attention to AI right now; we've already started seeing a lot of SAS tools incorporate AI into their functionality. Zaps with HubSpot, Gong, and OpenAI are using AI to summarize our sales calls and identify key use cases.

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