How to sell to CISOs and security professionals
Outbound Squad
CISO - Is Your Team Starting From Scratch?
SDRs are probably coming in, not having very much knowledge at all about what a CISO cares about. So I would always start from the bottom up, right? I believe that before you even can talk to a CISO, you need to understand, right? Those guys don't like you to sell them, sell them. They want you to understand, they want to know that the person in front of them understands.
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