The Importance of Meme

"We were photographed quietly shopping for, I think I got some prosciutto, a wedge of cheese, some chips. What else, you know, just snacks to go to the crag with," he says. "It's kind of our little dirty secret that we want to eat some junk food in private, but now we're getting caught on camera shopping for junk food." He adds: "I have no one who ended up with that bag of unconsumed junk food".

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