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6min chapter
The Making of a Signature Story
The Marketing Companion
The Shift from Brand Loyalty to Community Connection
This chapter discusses the decline of historically dominant brands like Ivory Soap and the changing landscape of marketing that favors personal connections over traditional advertising. The speaker reflects on the reduced impact of classic advertising mediums and highlights the power of community and word-of-mouth marketing in today's consumer landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode