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Jordan Brand’s Larry Miller on the Power of Second Chances

The Business of Fashion Podcast

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How Important Are Business Partnerships With Michael Jordan?

When Michael Jordan came out of retirement again and went back to play for the game, that was scary. He didn't play quite as well as he did with the Bulls, but it did not tarnish the image. "I really think that the secret sauce to our brand has been our connection to Michael Jordan," says Ellen Kay.

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